Because no one warns you that entrepreneurship can feel like corporate burnout — just with comfier pants and worse boundaries.

my journey started like this...

Once upon a time, I was a bright-eyed, determined hot mess.

I thought leaving my 9–5 as a health journalist would finally set me free — and give me the fulfillment I’d been searching for. Instead, I stepped into entrepreneurship (to start my health coaching business) wearing a new hustle-culture uniform.

my version of "success"? it looked a lot like:

Burnout (even from work I loved)

Measuring my worth by productivity alone

Creativity that felt forced or uninspired

Sacrificing sleep, self-care, and spontaneity for the grind (LOL — and as a health coach, I’m supposed to practice what I preach))

Living on caffeine, stimulants, and “someday I’ll rest” energy

A business running on empty… and without heart

And, because why not make it even messier — I was barely making any $$ at all.

but here's the twist...

I realised I was hustling in masculine overdrive — following everyone else’s “success” rulebook, equating my value with busyness, and forcing the same output every single day. And honestly? That kind of hustle isn’t sustainable.

I didn’t fully see what was happening until a nasty lower-respiratory illness knocked me out for a month.

As a solopreneur whose business depended entirely on me, everything ground to a halt. The irony? I’d spent years snarking at others for falling sick while I prided myself on my “good health.”

That’s when it hit me: no amount of workouts or broccoli can make up for a body stuck in constant survival mode. My business — and the clients I serve — needed me to actually take care of myself.

the new story I created.

I needed a new story of success, because the one I’d been influenced to follow clearly wasn’t it.

Through neuroscience research, biohacking, self-experiments, and plenty of trial and error, I discovered the practices that helped me step away from the masculine, cookie-cutter version of hustle and into a way of working that finally feels aligned with who I am...

...my vision, my soul, and the natural energy cycles of my unique brain and body.

now, I’m on a mission to help women entrepreneurs do the same.

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Build sustainable businesses that run on systems, not stress

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Measure progress by impact and joy, not numbers

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Take guilt-free breaks that actually fuel productivity

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Feel energized and inspired to work on what truly matters

in a nutshell...

Ready to Step Into Your Aligned Business?

If this story resonates with you — the long hours, the burnout, the pressure to do it all — know that there’s another way. A way to run your business from flow, not force, and feel energized, inspired, and truly in control of your work and life.

Curious how that looks for you? Let’s explore it together.

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